How to Bet on Football

How to Win Football Betting?

Many soccer fans have ideas on how to bet on football games, but without a strategy, winning football bets can be hard. That is why it is important to have a winning strategy in place so you can improve your chances of winning.

If you are learning how to bet on football, the ideas we share in this article will help increase your chances of winning. However, keep in mind that you will not be able to fully predict the winner.

Here are a few strategies that will help you make better football bets on desktop and mobile apps in Kenya.

Don’t Neglect Small Wins

When starting your football betting journey, you are likely to be focused on winning big. But to win big you have to predict the results of a lot of games correctly. So, unless you are a psychic, your chance of success is very little.

But you can improve your chances by betting on single games, even if the potential payout for a KSh.100 is KSh.5. If you are consistent, your winnings can add up quickly, much more than if you were chasing a big win.

Explore Bookmakers

Bookmakers will want you to continue betting with them, but if you do that, you will be missing a lot. With enough welcome bonuses to go round and other promotions, a tried and tested strategy is to have several bookmakers you bet with.

Use the Match Betting Strategy

With the match betting strategy, you are simply hedging your bets with the help of the welcome bonuses offered by bookmakers. When you place a bet on a position with your free bet say ‘Team A’ will win. You can now place the opposite of that position at a betting exchange to hedge your bets.

Don’t Follow Your Gut

When it comes to betting, most beginners bet with their guts. Either they bet on their favorite football team or the football team of their favourite player. That is the fastest path to losing money. Only place bets when you have analyzed the teams and you are sure you are backing the team most likely to win.

Keep a Betting Record

To know how much success your betting strategy has brought you, you have to keep a betting record. You can check this periodically, say at the end of every month to know whether to change strategy or to continue with the current strategy.

Follow Tipsters

When starting, you don’t have any experience on how to bet on football, or how to analyze games. That is why following tipsters can help you gain experience faster and increase your winnings. There are a lot of betting tips communities, a simple Google search will help you find the best one for you.

An Important Note: Nothing is guaranteed in betting, and no strategy can account for all the factors that influence a team to win. So bet with caution.

Top 6 Best Football Betting Sites in Kenya

The table below shows our top six bookmakers for soccer betting:

BookmakerRankingBonusClaim the bonus
4,6/5 ⭐⭐⭐⭐50% Deposit Bonus – up to KSH 5,000
4,5/5 ⭐⭐⭐⭐Up to 18,000 KES + 22bet points
4,5/5 ⭐⭐⭐⭐The maximum free bet payout of Ksh 10,000
4,2/5 ⭐⭐⭐⭐100% Bonus on the first deposit
up to 10.000 KES
4/5 ⭐⭐⭐⭐Get 100% in Free Bets on Your 1st Deposit
4/5 ⭐⭐⭐⭐100% bonus on the 1st deposit up to 15000 KSH

The bookmakers listed above offer a huge variety of soccer markets. All major leagues and tournaments are covered, and each offers a good range of bonus opportunities that you can use on soccer events.



Betway started with a bang among all the football betting sites in Kenya. In fact, the Betway brand is synonymous with football as they sponsor several soccer teams in different leagues around the world.

Betway has very competitive odds for football games and offers betting markets on over 70 football leagues around the world.

Betway also has a long history of offering football-specific promotions. Such as Betway 4-to-score which you can choose 4 players to score in 4 matches over the weekend for a chance to win KSh.1,000,000.

Or the Betway pundit, where customers answer football-related questions to win points over a period of time. The first customer to reach 100 points wins KSh.100,000.

Here are some features Betway has to offer:

  • Competitive odds among all the football betting sites in Kenya.
  • A vast array of betting markets for football games
  • Several football-related promotions.
  • Betway TV to stream live football matches and live betting to place bets as the action of the game unfolds.
  • The best customer service team.


When it comes to the highest amount of sports games offered, 22Bet takes the crown. But they also offer the best options for football fans. When you bet on 22Bet, you are sure of great odds, live betting, and fast payouts when you win.

22Bet offers the biggest welcome bonus of all bookmakers, that is 100% of the first deposit, matched up to KSh.18,000.

Even though 22Bet doesn’t offer so many football-related promotions it has jackpots games for football matches. It is a weekly jackpot game that has a payout of KSh.1,000,000.

Here is what 22Bet has to offer for its football customers.

  • A huge welcome bonus to use to wager on football games.
  • A large variety of betting markets for football games.
  • Generous cash-out offers to cut your losses.
  • Live streaming and live betting to go along with it.
  • Very competitive odds.
  • Fast payout on winnings.


Chezacash is a popular betting service for football fans.

Their most popular product is the Chezacash jackpot. It is a weekly jackpot where you can win KSh.1,000,000 if you can predict the outcome of 17 games. The games in this jackpot are football matches from leagues all over the world.

Chezacash also has a reputation for having so many promotions always running like the Karibu free bet, the Vuta friend bonus, and the Deposit fee refund, among others.

Here are some of the features:

  • There are many football bonuses.
  • The operator offers a weekly jackpot on football games.
  • Chezacash gives very competitive odds on football games.
  • Multi bet boosts up to 600%, one of the highest among bookmakers.


Helabet is among Kenya’s newest football betting sites, and it is quite user-friendly. So if you are just starting and need help in understanding how to bet on football, this is the site you should visit.

This operator offers betting markets for over 100 leagues worldwide. Here are some of the features:

  • The website features an intuitive and easy-to-use interface.
  • A wide range of leagues is covered.
  • You can get a welcome bonus of 100% to place on football games.
  • In-play betting is available on their website and mobile app.

Helabet Sports Bonus


With over 300 leagues on their website, Betsafe takes the crown as the betting site with the highest number of leagues.

And in Kenya, Betsafe has shown its interest in the round leather game by sponsoring two clubs in the KPL, AFC Leopards SC and Gor Mahia FC.

With Betsafe, you can be sure of high odds, easy betting via the website, mobile app, telegram, or by SMS. Also, they pay out winnings fast and promptly.

Here are some of the features of Betsafe:

  • The operator offers very competitive odds.
  • You can find a wide number of football games to bet on.
  • You can place your bets on the website, mobile app, telegram, or SMS.
  • You can still get in on the action when the game has started with their live bet option


Even though relatively new as a sports betting website, Betwinner has captured the hearts of Kenyan football fans. From their welcome bonus to their daily and weekly promotions, there is always something to win when you bet with Betwinner.

You can either place your bets on their website or mobile app, you can also place live bets on their platform.

Betwinner offers great odds, detailed information on games so you can make an informed decision and an easy and fast payout.

Here are some features of Betwinner that sets it apart:

  • Get a welcome bonus of 100% of the first deposit up to KSh.15,000.
  • It has one of the highest odds in the market.
  • You can get very niche betting markets like substitutions and yellow/red cards.
  • You can get detailed data on football matches.

Betwinner Sports Bonus

Best Football Events To Bet On

Football is home to some of the biggest sporting events in the world. Millions of people watch soccer events year after year, and betting on soccer is a huge business. We’ll take a look at the most popular soccer events bettors choose consistently.

World Cup

The biggest soccer tournament of them all, the World Cup offers a vast number of betting opportunities. Almost every betting website you’ll find will offer some form of World Cup betting, whether that’s on Outright markets or individual fixtures.

Outright betting is incredibly popular. Even people who aren’t particularly familiar with the sport like to bet on football when the World Cup is on. World Cup Winner is one of the most popular markets around.

Other Outright markets include Top Goalscorer and Golden Ball Winner. There can, however, be more value found in betting on individual matches.

The 2018 World Cup was one of the biggest events of the decade. Not just with viewers either. With millions of bets placed on the tournament, it was one of the highlights of the betting scene too.

There’s not long to wait for the next major World Cup event. Why not bet on the Women’s World Cup 2021 games? There’s plenty of betting value to be found. One tip to how to bet on football is to research each game thoroughly and you give yourself a better chance of winning a bet.

Most Kenyan bookmakers will allow you to bet on Women’s World Cup action. Many may also offer tournament-specific promotions and offers, keep your eye out for these.

Africa Cup Of Nations 2022

The African Cup of Nations has also been an incredibly popular tournament to bet on. This popularity has only strengthened in recent years, with some of the world’s top players performing in this competition.

The 2022 Africa Cup of Nations will take place from 9 January – 6 February 2022 and will be hosted by Cameroon. African Cup of Nations betting 2019 is already proving popular. Outright markets are available right now with many betting websites.

African Cup of Nations betting 2022 isn’t just focused on the tournament itself. There are many betting websites offering odds on qualification matches too.

That aside, the AFCON is a tournament that was first awarded in 1957. Today, AFCON has turned into one of the top 3 African football events and a tournament enjoying world fame and prestige.A  total of 24 participants fight for the Africa Cup this year. The event is held in odd-numbered years so that AFCON and FIFA don’t clash with one another.

Many of those who like to bet on football choose the African Cup of Nations. With so many teams of quality, Outright betting can offer plenty of value for those looking for how to bet on football.

What were 2019 AFCON Groups?

Group A: Egypt, Zimbabwe, Uganda, DR Congo

Group B: Madagascar, Burundi, Guinea, Nigeria

Group C: Kenya, Tanzania, Algeria, Senegal

Group D: Namibia, South Africa, Ivory Coast, Morocco

Group E: Angola, Mauritania, Mali, Tunisia

Group F: Guinea-Bissau, Benin, Ghana, Cameroon

UEFA Champions League

Europe’s most prestigious soccer tournament is one of the most popular club competition worldwide for bettors. Many of the world’s best players ply their trade in European football, as well as some of the most illustrious soccer clubs.

This peaks the interest of those bettors looking for how to bet on football. As such, most bookmakers will offer plenty of odds and markets on the UEFA Champions League. Promotions dedicated to Europe’s premier soccer competition are also available.

Kenyan Premier League

The Kenyan Premier League is extremely popular not just with Kenyan bettors but those who like to bet on football across the globe. Most bookmakers will offer you odds on betting on Premier League soccer, including Outright and Match markets.

As the African Cup of Nations betting and those who want to bet on the Women’s World Cup, for example, several promotions can be used for Premier League action. Take a look at various betting websites and their Promotions tab to see what’s available.

Main Football Betting Markets

If you’re new to placing wagers on the sport and are looking for how to bet on football, you might be wondering what the best soccer markets are. We’re going to examine the main football betting markets and bet types you should consider when you first start to bet on football.


A Single is the most common bet type. A Single bet is when you place one wager on one particular market.

Let’s use an example. Manchester City is playing West Ham United in the English Premier League. We think Manchester City will win, and we want to bet on that outcome.

We go to the betting site, choose the fixture and click on the odds displayed next to the Manchester City win. Then we can place our bet.


A Double is exactly what it sounds like: place one bet with two selections. So, we want to bet on Manchester City to win and we also think Chelsea will win their match too.

Instead of placing two Single bets, we could make more profit by combining our selections to make one bet. Simply click on both odds, go to your betting slip and place the bet.


An accumulator, or Mulitbet, gives you the options to bet on four or more different outcomes as part of the same bet. An accumulator can increase your profit, as long as all selections are correct.

To place an accumulator is easy. Instead of going to your betting slip after you’ve chosen your first selection, add three or more legs. Once you’re happy with your ACCA, place your bet.

Let’s stick to the English Premier League. Looking at the fixtures, we want to bet on Manchester City, Arsenal, Chelsea and Crystal Palace to win. The easiest way to do this is to go to the English Premier League tab and select your matches from there.

Click on the Winner odds of each of your choices. Then, head to the betting slip and place your bet.

Football Betting FAQs

Find more information about betting on football in the FAQ section below. You’ll find plenty of useful tips on football betting below.

Is Betting on Football Legal?

Yes, of course, betting on football is legal in Kenya. Betting is a highly regulated industry and it is legal. Every bookmaker we have mentioned in this article is registered with the Betting Control and Licensing Board (BCLB) of Kenya.

This board offers licenses to football betting sites in Kenya and also regulates the industry. You can be sure you are not breaking any law by placing a bet with any of them.

How to Bet on Football?

Betting on football is not the easiest bet to make as there are many factors to put into consideration when making a bet.

But to increase your chances of winning, you have to make sure you are following a strategy. Following a strategy is best because it takes into account several factors instead of just betting on games based on how you feel.

Where to Place a Football Bet?

You can place a football bet on several betting sites in Kenya or even on international sites.

Betting sites such as Betway, Betwinner, Chezacash, 22Bet, Betsafe, etc offer football betting features you might want to check out. Keep an eye out for the welcome bonus offered by these sites and go for the one that suits you most.

Also, these football betting sites offer exclusive football promotions you don’t want to miss.

What is the Best Site for Football Betting in Kenya?

Betway is at top of the bookmakers in Kenya. It takes the top spot for the best site for football betting in Kenya and even in Africa.

But other bookmakers follow closely and offer a wonderful football betting experience. 22Bet, Betsafe, Betwinner, Helabet, Chezacash also have very competitive odds and offer special football betting promotions that any customer can take advantage of.

Which Of the Football Betting Sites Offer a Welcome Bonus?

Due to the competition, all the popular bookmakers offer a welcome bonus. Some come as free bets which can only be used after fulfilling playthrough requirements, such as the bonus from Betway and 22Bet.

While other bookmakers like Helabet offers a deposit bonus without having to fulfil any playthrough requirements.

18+ | Please play responsibly | Terms and Conditions apply | Commercial Content