How to Bet on Football in Kenya

In this guide, we’re going to explore how to bet on football. We’ll discuss the best bookmakers in Kenya for soccer betting and which betting sites offer the best odds and promotions on the beautiful game.

Best Football Betting Sites

The table below shows our top three bookmakers for soccer betting:

Bookmaker name Sign up bonus Our rating
Betin 50% Karibu Bonus up to KSh 5000 Rating 4/5
Betway 50% Deposit Bonus up to KSh 5000 Rating 4/5
SportPesa None Rating 3/5

The bookmakers listed above offer a huge variety of soccer markets. All major leagues and tournaments are covered, and each offers a good range of bonus opportunities that you can use on soccer events.


Best Football Events To Bet On

Football is home to some of the biggest sporting events in the world. Millions of people watch soccer events year after year, and betting on soccer is a huge business. We’ll take a look at the most popular soccer events bettors choose consistently.

World Cup

The biggest soccer tournament of them all, the World Cup offers a vast number of betting opportunities. Almost every betting website you’ll find will offer some form of World Cup betting, whether that’s on Outright markets or individual fixtures.

Outright betting is incredibly popular. Even people who aren’t particularly familiar with the sport like to bet on football when the World Cup is on. World Cup Winner is one of the most popular markets around.

Other Outright markets include Top Goalscorer and Golden Ball Winner. There can, however, be more value found in betting on individual matches.

The 2018 World Cup was one of the biggest events of the decade. Not just with viewers either. With millions of bets placed on the tournament, it was one of the highlights of the betting scene too.

There’s not long to wait for the next major World Cup event. Why not bet on Women’s World Cup 2019 games? There’s plenty of betting value to be found. One tip to how to bet on football is to research each game thoroughly and you give yourself a better chance of winning a bet.

Most Kenyan bookmakers will give you the opportunity to bet on Women’s World Cup 2019 action. Many may also offer tournament-specific promotions and offers, keep your eye out for these.

Africa Cup Of Nations 2019

The African Cup of Nations has also been an incredibly popular tournament to bet on. This popularity has only strengthened in recent years, with some of the world’s top players performing in this competition.

The 2019 Africa Cup of Nations will take place from 21 June – 19 July and will be hosted by Egypt. African Cup of Nations betting 2019 is already proving popular. Outright markets are available right now with many betting websites.

African Cup of Nations betting 2019 isn’t just focused on the tournament itself. There are many betting websites offering odds on qualification matches too.

That aside, the AFCON is a tournament that was first awarded in 1957. Today, AFCON has turned into one of the top 3 African football events and a tournament enjoying world fame and prestige.A  total of 24 participants fight for the Africa Cup this year. The event is held in odd-numbered years, so that AFCON and FIFA don’t clash with one another.

The Africa Cup of Nations was initially supposed to be hosted by Cameroon, the winner of last years AFCON. When Egypt was chosen to replace Cameroon as hosts, the exact dates of the tournament were also switched in order to avoid clashing with Ramadan.

Many of those who like to bet on football choose the African Cup of Nations. With so many teams of quality, Outright betting can offer plenty of value for those looking for how to bet on football.

Cameroon is the defending champion, but teams such as Egypt, Nigeria or Ivory Coast are also among the favourites. It may make sense to take a look at the groups to get a better picture of who the country teams are competing against.

The 2019 AFCON Groups

Group A: Egypt, Zimbabwe, Uganda, DR Congo

Group B: Madagascar, Burundi, Guinea, Nigeria

Group C: Kenya, Tanzania, Algeria, Senegal

Group D: Namibia, South Africa, Ivory Coast, Morocco

Group E: Angola, Mauritania, Mali, Tunisia

Group F: Guinea-Bissau, Benin, Ghana, Cameroon

Bet on AFCON at betWAY!


UEFA Champions League

Europe’s most prestigious soccer tournament is one of the most popular club competition worldwide for bettors. Many of the world’s best players ply their trade in European football, as well as some of the most illustrious soccer clubs.

This peaks the interest of those bettors looking for how to bet on football. As such, most bookmakers will offer plenty of odds and markets on the UEFA Champions League. Promotions dedicated to Europe’s premier soccer competition are also available.

Kenyan Premier League

The Kenyan Premier League is extremely popular not just with Kenyan bettors but those who like to bet on football across the globe. Most bookmakers will offer you odds on betting on Premier League soccer, including Outright and Match markets.

Like the African Cup of Nations betting 2019 and those who want to bet on Women’s World Cup 2019, for example, there are a number of promotions that can be used for Premier League action. Take a look at various betting websites and their Promotions tab to see what’s available.

Main Football Betting Markets

If you’re new to placing wagers on the sport and are looking for how to bet on football, you might be wondering what the best soccer markets are. We’re going to examine the main football betting markets and bet types you should consider when you first start to bet on football.


A Single is the most common bet type. A Single bet is when you place one wager on one particular market.

Let’s use an example. Manchester City is playing West Ham United in the English Premier League. We think Manchester City will win, and we want to bet on that outcome.

We go to the betting site, choose the fixture and click on the odds displayed next to the Manchester City win. Then we can place our bet.


A Double is exactly what it sounds like: place one bet with two selections. So, we want to bet on Manchester City to win and we also think Chelsea will win their match too.

Instead of placing two Single bets, we could make more profit by combining our selections to make one bet. Simply click on both odds, go to your betting slip and place the bet.


An accumulator, or Mulitbet, gives you the options to bet on four or more different outcomes as part of the same bet. An accumulator can increase your profit, as long as all selections are correct.

To place an accumulator is easy. Instead of going to your betting slip after you’ve chosen your first selection, add three or more legs. Once you’re happy with your ACCA, place your bet.

Let’s stick to the English Premier League. Looking at the fixtures, we want to bet on Manchester City, Arsenal, Chelsea and Crystal Palace to win. The easiest way to do this is to go to the English Premier League tab and select your matches from there.

Click on the Winner odds of each of your choices. Then, head to the betting slip and place your bet.

Football Betting Strategies

When you’re learning how to bet on football, there are some strategies you can utilise in order to give yourself the best chance of winning.

First up, do your research. One side may be overwhelming favourites to win a particular fixture, but if you know that that side is missing their best striker and their most creative midfielder is out, you know that their opponents have a better chance of winning than what the bookmaker odds are suggesting.

Secondly, look for the best odds. Consistently betting on the most competitive odds means that you’ll make the most amount of profit possible.